While mailing lists are the lifeblood of direct mail marketing campaigns, the data acquisition process is outmoded. Therefore, NextMark commissioned research to better understand the core issues related to list acquisition and list fulfillment. The Evolution of List Fulfillment is the first whitepaper of its kind, leveraging the combined experience of seasoned direct marketing professionals (list brokerage and management executives), with technological expertise (NextMark) and qualified third-party editorial (Ray Schultz).
Click here to download your free copy of this list industry white paper.
Special thanks to all who contributed to this research product including:
Ray Schultz, President, TellAllMarketing
Lenny Medico, Senior Vice President of List Management, Lake Group Media
Ben Perez, former CEO of Millard Group
Fran Green, President of SMART Data Solutions, ALC
Pete Carney, CEO, Carney Direct Marketing
Geoff Batrouney, Executive Vice President, Estee Marketing Group
David Schwartz, President, Executive Confidential Organizational Consultants
Mary Jo Yafchak, Vice President of Product Management, Acxiom
Don Hinman, Senior Vice President, Epsilon Targeting
Mark Zilling, Senior Vice President, MeritDirect
Charles Morgan, former CEO, Demographics, Inc.
Tom Berger, CEO, Cross Country Computer
Mitch Rubin, CEO, Applied Information Group
David Kanter, President, AccuList USA
Eric Smith, CEO, ListFusion/DataTree
John Papalia, CEO, Statlistics
Carolyn Woodruff, Senior Broker
James Johnson, Advisor, International Direct Response
Lon Mandel, CEO, Specialists Marketing Services
Robert Sher, Principal, RK Sher & Associates
Marlies Duke, Vice President, 4Cite Marketing, LLC