Clik here to view.
Search Engine LIST Marketing – Where Is It?
Be encouraged! The mailing lists industry is not dying; it’s evolving – into a dynamic, data-based infrastructure of targeted direct marketing opportunities –and the World Wide Web is bringing it all...
View Article2008 List Industry Trends and Observations
It’s the economy that’s driving it all – resulting in demand for efficiency, international collaboration, and strict guidelines for media investments. Migration to Integrated Online E-Commerce...
View ArticleClik here to view.
Rate the DMA on LinkedIn
The Direct Marketing Association (DMA) was founded in 1917, and currently represents more than 3,400 companies in the United States and 48 other nations. NextMark and many of our clients are also DMA...
View ArticleClik here to view.
DMA Service to the List Industry (Survey Results)
Last month I created a quick poll on LinkedIn to see how direct marketing professionals felt about the DMA’s (Direct Marketing Association) service to the list industry. There may not be a ‘List Day‘...
View ArticleList Industry White Paper
While mailing lists are the lifeblood of direct mail marketing campaigns, the data acquisition process is outmoded. Therefore, NextMark commissioned research to better understand the core issues...
View Article